Lord & Taylor
As Creative Director at Totem, Geraldine spent two years at the creative helm of Lord & Taylor and was charged with elevating and rebranding the creative aesthetic of this heritage department store. She created successful campaigns including the highly successful Spring Fashion “Right Now”, the Fall Fashion “Lord & Taylor Is Here” and Mother’s Day “Truly Gifted” initiatives.
A team of top talent was assembled to elevate the brand across all platforms including
in-store display and advertising.
