Geraldine is an award-winning New York based conceptual creative director specializing in developing and executing comprehensive brand stories. She has 20+ years experience across editorial, brand and agency.

In the editorial world where she re-branded titles such as Glamour, Rolling Stone and Entertainment Weekly, creating memorable editorials that tapped into the zeitgeist of fashion and celebrity culture. The Reinvention of every aspect of each title expanded brand awareness, increased advertising revenue and triggered an uptick in consumer sales.

In her most recent role as VP Creative Director at Full Beauty Brands she oversaw all creative for a $650 million account. She led digital-first omni-channel marketing campaigns, which at the top of the funnel, drove awareness and new customer acquisition, and at the bottom of the funnel drove record-breaking conversion.

As Creative Director at Totem, Geraldine spent two years at the creative helm of Lord and Taylor and was charged with elevating and rebranding the creative aesthetic of this heritage department store. While at Totem, she also led creative initiatives for Target, Kate Spade, Bloomingdales, Estee Lauder, Ralph Lauren, Canada goose, Jos A. Banks, Anna Sui, Nanette Lepore, DKNY, Cynthia Steffe, Vincce Camuto, Sam Edelman, and more.

Additionally, Geraldine has consulted for brands including Sakara, Burke NYC, Rebelle, Lipservicing, Runner’s World, People, HGTV, Nylon, Read 718

She lives in Brooklyn with her two sons.