Body Positivity

Geraldine has always been committed to breaking stereotypes and bringing the message of being proud of who you are no matter your size or shape. She lead the creative on the success of the plus model at Glamour and continued that by bring the Plus category to the main fashion books at Lord & Taylor and the in her role as VP Creative Director at Full Beauty Brands where she concepted and excuted the most successful omni channel camapign in the history of the company. It had a record breaking click through rates across all digital touch points including paid social, organic social, search and display. It resonated with customers and connected with over 10 million viewers resulting in increased sales and brand awareness.